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The Amazon-ing Adventures of James Bond

It's
one of those stories where you check to see if it is April the 1st.
Weyland-Yutani Buys Harry Potter! James Bond being blown up by missiles
at the end of No Time to Die suddenly makes a hell of a lot more sense
now than it ever did at the time. It nows feels an awful lot like
Barbara Broccoli putting a big full stop on the EON era of Bond. THE
END. Our Bond is dead and whatever comes next won't be the same. The
next Bond will be New Coke. Having spent the last twenty odd years
carping on endlessly about the direction Barbara Broccoli was taking
the Bond franchise (we consistently complained on this website that
demystifying Bond, taking it too seriously, trying to tortuously
connect all the films into one ongoing story, and turning 007 into
Jason Bourne was a dead end that wouldn't sustain an era and I think we
largely turned out to be right about that - though of course other
opinions are available) I now find myself in the position of mourning
the departure of Broccoli and the EON family from the creative side of
Bond - as now appears to be the case. Make no mistake, if I'd been
forced to choose between Barbara Broccoli and Amazon then I would have
been with Team Barbara all the way. The recent stories (whether true or
not) of Barbara calling Amazon executives f****** idiots who should
stick to selling vacuum cleaners were heartening but, alas, turned out
to be a false dawn.
Now we have the bombshell of Barbara
walking away (doubtless to produce films that no one will ever watch)
and leaving the future of James Bond in the hands of the tax dodging
company who made Rings of Power. That news isn't likely to have too
many Bond fans immediately jumping for joy. This doesn't necessarily
mean that a plunge in quality is imminent. Amazon would (you hope)
surely be smart enough to hire a good director and give them creative
control (sort of like with Matt Reeves on the Batman film) and it
really shouldn't be that difficult for anyone (especially with Amazon's
money at their disposal) to make Bond films that are superior to
Quantum of Solace, Spectre, and No Time to Die. The fears though go
much deeper than whatever film Amazon might dredge up. Is the next film
going to spend two weeks in cinemas and then go straight to Amazon's
streaming site? Will the next film begin with 'Jeff Bezos Amazon
Presents...' rather than Cubby and EON? I'm joking on that one but you
never know. Is Pinewood Studios no longer the home of James Bond? Are
the roots of the franchise going to be lost? Are we going to get a
series of crappy James Bond streaming spin-offs - like the origin story
of tough street kid Felix Leiter or the adventures of Moneypenny as she
juggles working for MI6 with solving murder mysteries in her spare time
like Kate Mulgrew in Mrs. Columbo? We can only pray there is some sort
of backstop in place to prevent this nightmare happening.
There
is nothing much to mine in the James Bond universe. This isn't Marvel
Comics. No one surely wants the origin story of Oddjob or a tedious
Jack Ryan style show about 008. The only thing that would ever make any
sense would be to do period and faithful adaptations (whether through
live action or animation) of the novels but in a landscape where Ian
Fleming's books are given trigger warnings and being edited how would
this be possible? The biggest fear now is Bond becoming mere corporate
'content' slop lost in an erratic creative spew rather than the
strangely unique family run film franchise it has always been. We've
seen what happens when a corporate monolith tries to turn a beloved IP
into endless content for their streaming platform. Look at what they
did to Star Wars. So things will never quite be the same now - although
if truth be told they were never quite the same after Licence to Kill.
Bond always felt a trifle strange without Cubby at the helm anymore and
the increasingly bizarre cheese fever dream Daniel Craig era (where
Bond and Blofeld were brothers, Bond had a child, Bond was killed etc)
only compounded that sense. This is the dawn of the Third Age of Bond.
You had the original era with Cubby and Harry and then just Cubby. Then
you had the 1995-2021 era with Barbara and Michael G. Wilson. Now we
have Amazon at the wheel and no one quite knows what this actually
means. There will be no Chinese or tech billionaire villains I'd wager.
Is this next film going to bend the knee to the marketing algorithm and
come off as bland Hollywood mush?
Was Barbara forced out by
Amazon? It sounds that way. It wasn't that long ago that Barbara was
talking about the next Bond film being a few years away and still
acting as if she would be in charge of it. It would be a shame if
Barbara lost her enthusiasm when Daniel Craig left because that would
mean she was more interested in making Daniel Craig films than James
Bond films. I can't believe that was really the case. It appears that,
according to Deadline, she was put in an impossible position and had no
choice but to cede control. This is one of those scenarios that Bond
fans knew could happen one day but even so the fact that it HAS
actually happened still comes as a shock and leaves us feeling
unsettled about the future. The only hope now is this doesn't turn out
to be the disaster that it clearly has the potential to be. Maybe there
is an agreement that no streaming shows will be made (we can but hope).
Those who complained about the lack of activity from EON (who made just
TWO Bond films in the entire 2010s - which is ridiculous when you think
about it) may at least be buoyed by the prospect of films on a more
regular basis now. There is no doubt that EON seemed to be suffering
from a creative malaise and lack of enthusiasm. Though they desperately
tried to pretend that No Time to Die was a great film and worth the
wait it clearly wasn't. It really, really wasn't.
Does this
new development mean that someone 'obvious' and popular like Henry
Cavill might now be back in the running to play Bond? Who knows? We
don't even know who will be producing or writing the film let alone
casting it. The fact that Fleming's early novels apparently enter the
public domain in ten years presumably means that Amazon will have to
pull their finger out. I haven't the foggiest what the public domain
issue will mean. A deluge of low-budget Bond related horror films
flooding the market I'd imagine (Amazon's well-heeled lawyers are
unlikely to let anyone get away with being too cheeky when it comes to
pilfering from the Bond brand). Bond will finally be back soon enough
but in what fashion remains to be seen. If the new film is bland and
mediocre and Amazon vomit a load of awful Bond related streaming shows
on us then the fandom will have every right to moan. I might even start
missing the Daniel Craig era. If the new film is fantastic and there
are no spin-off shows then many might see the new arrangement as a
distinct improvement over the previous one - where Bond films arrived
once in a blue moon and were not exactly consistent in quality. I can't
say I'm happy at all about Amazon having their grubby greedy mitts on
the Bond franchise (just typing that makes me feel like having a hot
bath) but I can't pretend either that the previous arrangement was
doing much for me as a Bond fan.
Daniel Craig was given way
too much creative power and also basically allowed to make a film
whenever he felt like it - rather than adhere to a schedule like a
hired Bond actor. This all culminated in that gap between Spectre and
No Time to Die where instead of just recasting the part and making a
new film, Barbara sat on her hands and begged Craig (by now clearly
bored with the role and getting too old anyway) to come back. This
state of affairs had long since become frustrating, tedious and
tiresome. How many times on a forum did someone say something along the
lines of 'if another studio ran Bond they'd make a film every couple of
years and we'd be better off'? It looks like that theory is now about
to be put to the test. Articles about the current James Bond scene have
been non-existent on this website for a long time now for the very
simple reason that there has literally been nothing to talk about. No
announcements, no casting, no news on the next film, no new film to
review. That will all change now. In time there will be plenty to talk
and write about. The jury is still very much out though on whether any
of these new developments will actually be good for James Bond. We
shall see.
- Jake
© 2025
Alternative 007
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