A Look at the Casino Royale teaser poster artwork.
The Casino Royale
teaser poster proved to be far superior to any of the
uninspired cut and paste artwork they produced for Pierce Brosnan. One
of the questions one found oneself asking during the Brosnan era (apart
from why they keep hiring eccentric non-action directors) was why the
creative side of the promotional material was so terrible. Bond has
produced some stunning artwork over the decades; but Eon have been
severly deficient in this area for many years. The rot set in as far
back as Licence To Kill
which was stuck with some truly awful artwork.
The US poster was absolutely criminal. Casino Royale seems to mark a
return to form in this area.
A combination of a new studio
palpable desperation to do everything they can to help the beleagured
Craig has at last heralded an improvement. The Royale teaser poster is
very stylish and very simple. If the chap in the tuxedo actually looked
like James Bond it would be perfect...
- Greg Haugen